BLANKET AMERICA CAMPAIGN LAUNCHES ON THE TODAY SHOW!!
FOR IMMEDIATE RELEASE
December 18, 2009

CONTACT:
Jessica Hoy, BGR Group
202.661.6363
jhoy@bgrdc.com

BLANKET AMERICA CAMPAIGN LAUNCHES ON THE TODAY SHOW!!

(December 18, 2009) New York, NY - Tune in to NBC\'s Today Show Sunday, December 20 at 8:30 a.m. EST to see the launch of Blanket America with Founder Mesh Gelman and Actress Tamara Tunie (Law & Order: SVU, Sex & the City).

When you buy from Blanket America, you also give: BUY 1, GIVE 1.

This is our vision.

For every quilt sold, Blanket America will donate a blanket to an American in need. Traditional charitable organizations act as intermediaries between fundraising and actual donated goods. Our vision is to eliminate this gap. That’s why when you buy from Blanket America you also give.

In his inaugural speech, President Obama described America as having a “patchwork heritage.” Obama called on Americans of every color, creed, language and culture to join hands in order to make real progress and lasting change in America and in the world. Blanket America is our response to Obama’s call to action. We want to be part of his vision of unity, and we want you to join to us. With over 40 million Americans living in poverty, and with heating costs and joblessness on the rise, it is clear that individuals must work together to fulfill Obama’s pledge to transform America. Ask your friends to join Blanket America and show the nation it\'s time for a change. Spread the message, buy a blanket, or just donate some blankets by visiting us on Facebook http://apps.facebook.com/blanketamerica/

Blanket America is about more than blankets. It is about changing the way charity and business works. Most of all, it is about encouraging citizens to become more than consumers. We dream of a society in which people with the resources to feed themselves, clothe themselves, and shelter themselves from the cold take some responsibility, every time they make a purchase, for those who are in need.

From sackcloth quilts born of Depression-era necessity to the code quilts of the Underground Railroad, from World War I Red Cross quilts to those commemorating personal milestones of weddings and births, quilts have long been a part of our national conversation. By purchasing the Patchwork Heritage Quilt, you are providing a warm blanket to an American in need, bringing us closer to our goal of providing 1,000,000 blankets to our country\'s neediest citizens this year.

\"Blanket America answers a bipartisan call to action inspired by President Obama\'s inaugural speech,” says actress Tamara Tunie. \"As we approach the one-year anniversary of his oath to office, it\'s important that we reflect on the changes the President has inspired in the American people. This campaign is a perfect example of spearheading the idea that we can prosper while at the same time enriching the lives of those around us.\"

In conjunction with the Today Show announcement, multimedia retailer QVC is scheduled to unveil the Blanket America initiative on QVC.com Sunday, December 20. The blankets will then be available, starting in January, at JC Penney and Amazon.com.

Join us on FaceBook at http://apps.facebook.com/blanketamerica/ and follow us on Twitter at http://twitter.com/blanketamerica





About Blanket America (www.BlanketAmerica.com) Blanket America was established on the idea that our strength is in our unity. Only through coming together can individuals make real progress and lasting change. During his inaugural speech, President Obama called on Americans of every color and creed, language and culture, to join hands against the challenges that face our country and our world. Blanket America is our response to this call to action. For every quilt sold, Blanket America will d